Photography Tips and Tricks for Food Bloggers

Anyone who has browsed a food blog realizes the power of food photography. As the chef’s adage goes, “You eat with your eyes first,” and the same holds true for reading a recipe online. A tantalizing photo that captures the colors and textures of a dish makes a recipe infinitely more appealing. Photographing a plate of food might seem easy, but truly elevating a blog post with outstanding photography takes a bit of practice.

As with most photography, lighting is arguably the most important element in creating a high-quality image. For the amateur, shooting in natural light will be easiest, as an in-camera flash or overhead lighting can distort colors. If the kitchen does not have optimal natural light, bloggers can shoot in other locations. For instance, if the living room has lovely afternoon light, take the dish there and experiment with different angles.

Depending on the dish, different angles may work better. For example, a birds’-eye view of a pizza is optimal, while a drink looks better shot from a 45-degree angle. Above all, choose an angle that best captures all the layers of the dish. Also experiment with how close you shoot. Get in close enough to show detail, but far enough back that the viewer can easily identify the food.

Next, consider the story you are trying to tell with each photo. Unlike a simple recipe, a food blog creates a food story by explaining the blogger’s personal connection to the dish, as well as the process of creating it. Along with a stunning shot of the finished product, tell a story that takes readers through the cooking process.

For example, shoot a chocolate cake coming out of the oven, then perhaps try for an action shot of a glaze being poured over the top. The more a reader connects to their own personal experience, the more likely they are to visit other recipes on the blog.

Just like a food blog itself, the photography should be consistent with your overall personal brand. This is an important concept to consider when styling a photo. Accessories are important, but avoid clutter. The food should be the highlight of the photo, so if a busy napkin or cutlery in the background distracts, leave it out. When shopping or collecting props, think of your personal wardrobe or home and choose items that feel aligned with your style.

To achieve technical consistency, creating a go-to photography set-up can save lots of time and editing. When you find a location in your home you like, take note of the time of day and season you are shooting. Measure your distance from the window so you can recreate the same set-up every time, and you will eventually develop a signature style that readers learn to recognize. If possible and practical, leave the space set up to ensure consistent results each time. Otherwise, taking a photo of the set-up can help preserve the details for next time.

While expensive equipment is not necessary to take good food photos, a few key items can elevate images. Instead of buying the latest and most expensive camera, invest in a few high-quality lenses, as they can greatly improve your images and will last for decades when cared for properly.

Additionally, a few professional backdrops make the difference between amateur and pro photos. Look for backdrops with texture and several different hues.

from WordPress https://ift.tt/3ly1RgC
via IFTTT